Beyonce is not your saviour

But you already knew that.

There has been a lot of hype and debate around Beyoncé’s new release You Can’t Take My Soul. Raging thought pieces about the gullibility of the masses who are perceived to have accepted Beyoncé’s latest offering as her testament to her being part of the “struggle” flood my newsfeed.

But uproar just seems misdirected.

People know Beyoncé is a millionaire. Her net worth of 500 million is pretty much common knowledge. As a known millionaire married to a billionaire, who has never even had to lay her own edges, I think even Ms Knowles has enough self awareness to know she is fooling no one as a comrade in arms bringing down capitalism. She has simply done what she has always done and capitalised on whatever is “relevant and trending” to create music for profit.

Perhaps one way in which Beyoncé has been revolutionary is in her reclamation and championing of black artists and music. Like the current track exploring the Black LBGT origins of house music by highlighting Big Freedia and bringing Bounce music to the masses. Previously, Bey’s the Lion King soundtrack and Film Black is King brought creatives from across the African Continent and diaspora to the heart of Disney. Previous albums also took inspiration from African literature sampling Warsan Shire and Chimamanda Ngozi Adichie and Beyonce’s first big hit, Crazy In Love, showcased Gogo music a style native to Washington DC.

But by no means is this a post to idolise Beyoncé as a revolutionary! Billionaires are not on the right side of history and Bey and Jay have shown several times that they are 100 per cent Team 1 percent. Just less then four months ago the pair ignored industrial action to host their exclusive Oscars after party at Chateau Marmot after being begged by staff not to cross the picket line.  

I wrote this post as a simple reminder that enjoying something is not the same as embracing it. By condemning and patronising each other we only serve to fracture and severe the bonds that unite us.

Enjoying the song isn’t about giving up on systemic change or surrendering to capitalist masters – it is about enjoyment, one of the biggest acts of revolution there is during such terrifying times.

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